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Putting to Rest the Concept of “Organic” Social Media
There was a dream that was Rome. You could only whisper it. Anything more than a whisper and it would vanish, it was so fragile. Okay, so that’s not really original. Any opportunity to plug in a line...
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Facebook Admits to News Feed Experiment Meant to Control Emotions
Recently, some social media users have been in an uproar after Facebook admitted to carrying out a secret experiment in which the news feeds of more than 600,000 users were filtered to see if those...
View ArticleWhy Social Media Won’t Die Any Time Soon
I remember the first “social media is dying” post that I read. It was early 2008 and MySpace was already showing signs of starting to implode upon itself. The article I read (wish I would have saved...
View ArticleHow Social Media is Shifting From Marketing to Targeted Digital Advertising
The trends have been pointing in this direction for a while, but now many social media companies are making it official. The “pay to play” model is in full swing, and despite how this might make social...
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Getting More People to Like Your Facebook Page is 99% Worthless
Someday, I will have the opportunity to prove to a client or prospect beyond any reasonable doubt that this is true. In the meantime, I will continue to write about it in hopes that the facts will win...
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‘While You Were Away’ Will Make Twitter More Important for Business
Twitter was tiny. Then it was huge. Then it was irrelevant. Now, it’s on the verge of landing somewhere in between “huge” and “irrelevant” with the rollout of their “While you were away” feature....
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Over Half of Internet Users Over 65 Use Facebook
The trends have been pointing to older generations jumping on Facebook for a while. Now, the latest numbers from Pew show that over half of internet users over 65 use Facebook. Overall, Facebook’s...
View ArticleIf a Social Media Company Doesn’t Offer Both Sides of the Posting Coin, Run Away
It’s hard to pick a better Joker from the Batman movies. The original Jack Nicholson version was dark and funny and had the psychopathic flare that only Jack can bring to the table. Heath Ledger’s...
View ArticleNot All Social Media Platforms are Equal – How to Pick the Ones That Work for...
Launching a new business? Or promoting an existing one? Either way, my guess is that social media figures pretty high on your priority list when it comes to marketing your brand. Over 70% of all online...
View ArticleFacebook Wants To Play Too – Possible Autonomous Car?
Facebook has been known to revolutionize the way we communicate with our friends, family and other loved ones, as well as meet new people online. With the vast bankroll, and technological knowhow, is...
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