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Facebook Marketing Goals: The Safe Approach
Setting goals on Facebook is extremely important. As I wrote last night, it’s the root cause of one of the biggest challenges businesses are facing in Facebook marketing: a lack of a proper strategy....
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Facebook Marketing Goals: The Aggressive Approach
We’ve taken a look at the safe approach to setting Facebook goals. Now, it’s time to discuss letting the tiger out. Let’s sharpen our claws, stretch our muscles, and prepare for battle. Getting...
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Facebook Marketing Goals: More Aggressive Approaches
Every strategy needs a goal or else it’s just an aimless plan. We’ve covered the need to set Facebook marketing goals and described both the safe approach as well as some of the more aggressive...
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Pinterest Better than Google+?
Everyone acknowledges that Pinterest is one of the fastest growing social media sites, but just how relevant it is still seems to be up in the air. According to recent studies, Pinterest was behind...
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Stop Trying to Fit in on Facebook and Start Standing Out
There is a truly annoying trend that I’m seeing when visiting the various Facebook pages I check out on daily basis. If you were to ask the page managers if they’re trying to stand out, most would...
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Twitter says Goodbye Te’o: How to Avoid Irresponsible Tweeting
It is official. Te’o is quitting Twitter. While the rather disturbing and peculiar case of Te’o and the social media ‘shman’ has all but settled, the Notre Dame football star and NFL prospect Manti...
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Give People a Reason to Follow Your Social Media While at the Store
Social media icons and signs that say “Like us on Facebook” or “Follow us on Twitter” aren’t nearly as common in brick and mortar stores today as they were a couple of years ago. Many companies who...
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Seven Easy Ways To Expand Your Business With Twitter
If you’re not using Twitter to market your business, you’re missing out. It provides a high amount of value 140 characters at a time. Twitter is often misunderstood, and can frustrate users who aren’t...
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Facebook’s 20 Percent Text Rule is Getting Harder to Avoid
Facebook has been trying to crack down on text within images for some time. They made a big deal out of it when they first rolled out Timeline but it was still possible to get by without getting...
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Your Facebook Page Insights are Inaccurate
If you run a Facebook page, you may or may not have noticed big changes in the numbers between August and December, 2012. For those who do not run many ads, the numbers were lower than expected. For...
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How to Approach a Potential Brand Ambassador About Social Media
You’ve made a customer extremely happy with their purchase and exceeded their expectations. They’re smiling, shaking your hand, and thankful that you earned their business. They show all of the signs...
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The Actions Needed to Build True Brand Ambassadors
You’ve gone through all the steps. You knew that we were going to be talking about brand ambassadors. You learned why they’re important. We showed you how to identify them, then we discussed how to...
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More Evidence that Women Rule Social Media
Women rule social media. There have been numerous studies that show that sites like Facebook, Twitter, and Pinterest are dominated by women. 75% of women according to Pew Research Center use social...
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Your Google+ Cover Image is Now Insanely Large
It doesn’t get much bigger than that. Google hasn’t forgotten about their social network. In the last week, they’ve pushed developers to include Google+ API sign in and now they’ve added a few more...
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Photo Pages are Website Content That Keep Giving on Search and Social
Experts can offer whatever reasoning they want about why sites like Facebook, Instagram, and Pinterest became successful, but at the end of the day it’s a no-brainer that they turned pictures into the...
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Re-introducing Timeline
Although it hasn’t received the same pomp and circumstance as new News Feed, Facebook has announced another upcoming change to your experience: Timeline changes are on the way. There has buzzing for a...
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New Twitter Advertising Rules – Some Tweets Illegal!
The Federal Trade Commission (FTC) has released their newest .com disclosure guidelines, the first new release since the year 2000. It takes them a long, long time to update this document, and they...
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Now You Can Reply Directly to Comments on Facebook Pages
The day we all have been waiting for has come for Facebook page owners and admins. The day in which we can directly respond to the people who leave comments on our Facebook Pages without having to tag...
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For Car Dealers, Exposure is a Key Point on Social
I wouldn’t go so far as to say that it’s the main point, but it’s definitely one of the keys. Exposure on social media is an extremely high-potential benefit of having a strong presence on social...
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Is Facebook’s New Home a Phone? Why We Want a Phone in the First Place
Rumor has it that Facebook is partnering with HTC to produce an ‘android Facebook phone’. According to an article written on Zdnet.com, sources indicate that Facebook is collaborating with HTC to...
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