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The Future of Social Gaming on Facebook
At what point did the concept of social networking really take off? Was when people started to use it to communicate with each other, or was when people start using it to play games with one another?...
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Big Brother Facebook Knows You Better Than You Know Yourself – and They’ll...
“Tell us about yourself.” We’ve all had to field this question. It’s one of the most ubiquitous statements uttered in job interviews – or by anyone trying to get to know someone. Social media has a...
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Microsoft Bombs on Twitter
Adam Orth is one of the creative directors at Microsoft studios. He’s not the top of the chain, but he IS important, and he should be aware that his words have weight. Unfortunately (for Microsoft and...
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There are Billions of Social Media Users, but…
… you should only care about the ones that can buy from you. With global brands, it’s a different story, but when we’re talking about localized businesses trying to use social media to make an impact,...
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GM and Facebook are Friends Again (but only on mobile)
The rift between the auto manufacturing giant and the social media titan is temporarily over. General Motors is cautiously returning to Facebook advertising only 11 months after making a high-profile...
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Advice for the Audaciously Awesome Bill Clinton on Twitter Handling
Bill Clinton on Twitter is like Lindsay Lohan in rehab—it just makes sense. Twitter is a great way to stay in the loop with some of your favorite people. According to an article published by The Los...
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Facebook Secretly Adds Recommendation Star Rating to its Business Pages
Consumers are quite used to the quick star rating when it comes to sharing our input on how we feel about a business’s customer service. Not only has it been available to us throughout companies...
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Why You Should Be Using Google+ Now
If you are breaking into the online marketing world—whether you are a business owner, a freelancer, or entrepreneur trying to establish your brand—you’ve undoubtedly discovered (or are starting to...
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Getting More Facebook Fans is a Minimal Need Compared to Reach
For years, the acquisition of a bigger, “better” Facebook page has been a focus of many in the social media marketing realm. There are companies that are dedicated to the task. The reality now (and...
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Social Media is More than a Branding Tool
Branding is important. It’s something that most businesses want but few do well enough considering the tools that we all have at our disposal through the internet in general and social media in...
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Kissing Up to the Facebook and Google+ Algorithms
There’s a fine line between making social media useless by posting things that aren’t relevant for business and making it ineffective by having posts that are too promotional, thus killing the posts...
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Getting More Facebook Fans is NOT the Key to Social Success
I’m not a broken record, at least I’m not trying to be. It seems that I’ve covered this topic from different angles a lot lately, but it’s simply that important to understand. In business in general...
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Avoid KGB Fan Acquisition and Algo-Buster Techniques Like the Plague
The KBG. Komitet gosudarstvennoy bezopasnosti. The Committee for State Security for the former Soviet Union was one of the most feared agencies in history. Thankfully, this post isn’t about them....
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Facebook is Feeling “Emotion” About Watching “Film”
Facebook has brought out a brilliant new addition to status updates that was desperately needed. Prepare for your news feed to be flooded with emoticons and more than likely irrelevant adjectives....
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Why Irrelevant Giveaways and Games Are Killing Your Facebook Page
So, you have a Facebook page for your business. You’re ready to tap into the most powerful social site in the world. You want to get fans, to get people to like your page and hear your messages, to...
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5 Signs that Your Facebook Page Sucks
Facebook has a promise that it has made to businesses. It’s not an official promise in writing anywhere on the site. It’s an implied promise. “We have the attention of the masses. If you want to get...
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Stop Butchering Your Facebook Ads Just Because You Can
I’m always hesitant to talk to people about the wonders of Facebook advertising. It’s the most cost-effective way to get the word out to the right people. The targeting capabilities make Google...
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Using Facebook Ads for Others Makes Your Page More Powerful
There’s a challenge associated with Facebook advertising that isn’t as important when it comes to Google Adwords or similar advertising platforms. With Adwords, as long as your ads match well with the...
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Google Hashtags for You!
Part of the Google Plus update that we experienced a few weeks ago was an addition of auto hashtagging. This feature picks up keywords from your update and adds a label on the top right hand corner of...
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Post Planner Eliminates Facebook Posting Woes with New Trending Content Feature
We almost never post press releases, but as an avid fan and frequent user of Post Planner, it’s an exception. For the record, I love the service. It can be a little buggy sometimes, but it’s a...
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