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A Quick Way to Get Search (and social) Benefit from Google+, Pinterest, and...
There are those who think that Facebook and Twitter are the only relevant social networks when it comes to business. There are those who go so far as saying that Facebook is all that you need. In...
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Chicago Cubs Suspend Player After Twitter Rant
Some people really just don’t think before they speak – or in this case, tweet. Whether it’s Justin Bieber’s opinion of Anne Frank or Amy’s Baking Company having a complete meltdown after appearing on...
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Facebook Edges Closer to its Micro-Blogging Rival
As it is announced this week that Facebook is following in the footsteps of Twitter and introducing a hashtag system to its multi-billion pound social network, it begs the question, where does one...
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Are Hand-Me-Downs Acceptable at Your Dealership?
Look, I get it. I understand that it’s hard for vendors and OEMs to produce a social media solution for their dealers that scales properly while still bringing in good content. I do not, however,...
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Never Ask a Question in an Empty (Social Media) Room
I was consulting with a potential client yesterday and started looking at their Facebook and Twitter pages. Once a day, every day, they would post a question that had very little to do with anything...
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Now that Facebook’s In, it’s Time for some Hashtag Basics
There have been valid business reasons to use hashtags for years. Twitter started it off. Pinterest added to it. Google+ mastered it in many ways. Instagram, Tumblr… the list of social sites on which...
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Social Media Doesn’t Take Weekends Off
I was having a casual conversation with a counterpart at a different automotive social media company yesterday when he asked, “Why do you guys monitor on the weekends? The dealer doesn’t care and as...
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Patriots Announce Release of TE Aaron Hernandez via Twitter
This morning around 10:20am, the New England Patriots announce that they had released TE Aaron Hernandez. Rather than more conventional means of communication in the sports world, such as a press...
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You Know Your Area. Use that Knowledge on Social Media.
If there’s one thing that gets under my skin the most about local businesses on social media, it’s that they rarely take advantage of one of the most important types of posts: local facts. It’s a...
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Reaching People on Social Media is About Consistency
There’s an exciting thing that can happen when you first start advertising on social media. The organic measures of exposure are quickly fading away, so when you get that first boost of exposure as a...
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7 of the Most Popular Game Genres on Facebook
Games are an undeniably popular element of Facebook. If you are looking to get in on the fun, consider adding one from the following genres to your games-to-play list. Here are 7 of the most popular...
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Twitter Madness on the Field
What would you do if you received a thousand retweets for one of your tweets on Twitter? Would you run on a baseball field and wave to the crowds? Would you run naked in a stadium or poke a ravenous...
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7 Social Media Tips for the Aspiring Musician
There are two sides to being a musician, as you surely know. There’s the creative side — writing, recording, and performing songs — and there’s the business side that requires you to book shows,...
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Stop Calling the Facebook News Feed Algorithm ‘EdgeRank’
A little over a year ago, I stopped using the term, “EdgeRank” when referring to the algorithm that Facebook uses to determine when and where in the news feed that posts appear. Someone at Facebook...
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2-to-1: The Magic Ratio for Twitter Image Marketing
Let’s state this for the record. I am not convinced that using the new image features on Twitter is the best way to go when it comes to marketing your business. It still smells too much like spam and...
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Twitter and Bing Stay in Bed Together
It’s not that we expected any different. It’s just good to know that it’s still alive and well. The two second choices in their respective niches have continued their firehose relationship to help...
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Top Brands and How They Use Twitter
Twitter often gets the shaft from a certain type of large company. Those who believe it is too frivolous, spammy, or noisy may avoid it as a marketing tool and simply use it for defense when bad...
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Twitter Considers Overpricing IPO
Good news came a week and a half ago when Twitter said they were wanting to be in the $17-$20 range to start their IPO. That didn’t last. Whether it’s their ego, poor advice, or ego fueled by poor...
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Google+ Killed iGoogle
There’s a story in the Washington Post that blames the death of iGoogle, the personalized homepage that Google created but didn’t really tell anyone about, on social media in general. It mentions...
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As a Paid Service, Google Helpouts Better Deliver
Real help from real people in real time… often for a price. The concept of Google Helpouts is this – you need help and you may be willing to pay for it. You might need some assistance with a dish...
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