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On IPOeve, the Twitter Buzz doesn’t look Good
If you believe the trends, the speculations, and the odd lack of true hype surrounding the Twitter IPO, you’ll probably be asking yourself if this is going to be more like Facebook or more like Zynga....
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6 Offline Tactics to Get More Twitter Followers
By now, you probably already realize the vast marketing potential that exists within the Twitter landscape. With 231.7 million active users and 100 million people logging in every single day, there’s...
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Adapt Your Business for the New Facebook Algorithm
Today has never been a more important time to solidify your business’ online presence, especially with the progression of Facebook algorithms constantly changing. Social media plays an ever-growing...
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Are Teens Really Leaving Facebook?
It’s easy to say that teens are not quite as interested in Facebook as they were a couple of years back. Between the need to separate themselves from a network where their parents are on, and the...
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Stop Ripping on @JCPenney’s. #TweetingWithMittens was brilliant.
It seems like a lot of bloggers and mainstream media publications are talking about JC Penney’s #TweetingWithMittens stunt on Twitter. Most are saying that it was a misstep. As they complain about it,...
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Facebook’s Newest, Most Ingenious Campaign Yet
If you’ve visited Facebook recently, chances are your news feed looks a little strange. Instead of your friends writing statuses, liking instagram photos and posting their most recent candy crush...
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Facebook Ads Power Editor gets a Facelift
Those of us in the Facebook advertising world were greeted with an amazing new look and feel to Facebook Power Editor today. This is a pretty neat development for those who are new to the tool because...
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Localize on Social Media or Else
Don’t worry. This isn’t one of those “feel good” stories about how social media is all about interacting with your local community. That part’s true, but you should know that already, right? Today,...
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The Life of a Tweet
Tweets have rapidly become a mainstay in most forms of entertainment. From sports broadcasts showing athletes’ tweets to news channels like CNN implementing live tweets from viewers, Twitter has been...
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Recycling Social Media Content is Getting Out of Hand
I get it. I understand the need for more content to serve to an ever-growing flow of content consumers. The art of recycling content is important, particularly on sites like Twitter where a piece of...
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The (Virtual) Reality of Facebook’s Future in Gaming
In 1995, Nintendo released a video game system called the Virtual Boy, which was touted as a virtual reality gaming platform. In short, you would be able to feel as though you were in the environment...
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Putting to Rest the Concept of “Organic” Social Media
There was a dream that was Rome. You could only whisper it. Anything more than a whisper and it would vanish, it was so fragile. Okay, so that’s not really original. Any opportunity to plug in a line...
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Facebook Admits to News Feed Experiment Meant to Control Emotions
Recently, some social media users have been in an uproar after Facebook admitted to carrying out a secret experiment in which the news feeds of more than 600,000 users were filtered to see if those...
View ArticleWhy Social Media Won’t Die Any Time Soon
I remember the first “social media is dying” post that I read. It was early 2008 and MySpace was already showing signs of starting to implode upon itself. The article I read (wish I would have saved...
View ArticleHow Social Media is Shifting From Marketing to Targeted Digital Advertising
The trends have been pointing in this direction for a while, but now many social media companies are making it official. The “pay to play” model is in full swing, and despite how this might make social...
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Getting More People to Like Your Facebook Page is 99% Worthless
Someday, I will have the opportunity to prove to a client or prospect beyond any reasonable doubt that this is true. In the meantime, I will continue to write about it in hopes that the facts will win...
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‘While You Were Away’ Will Make Twitter More Important for Business
Twitter was tiny. Then it was huge. Then it was irrelevant. Now, it’s on the verge of landing somewhere in between “huge” and “irrelevant” with the rollout of their “While you were away” feature....
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Over Half of Internet Users Over 65 Use Facebook
The trends have been pointing to older generations jumping on Facebook for a while. Now, the latest numbers from Pew show that over half of internet users over 65 use Facebook. Overall, Facebook’s...
View ArticleIf a Social Media Company Doesn’t Offer Both Sides of the Posting Coin, Run Away
It’s hard to pick a better Joker from the Batman movies. The original Jack Nicholson version was dark and funny and had the psychopathic flare that only Jack can bring to the table. Heath Ledger’s...
View ArticleNot All Social Media Platforms are Equal – How to Pick the Ones That Work for...
Launching a new business? Or promoting an existing one? Either way, my guess is that social media figures pretty high on your priority list when it comes to marketing your brand. Over 70% of all online...
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